Market & Product Research Email Copy & Research
Date: Thurs, 18 Feb 2010 15:26:31 +0000
From: dangerousdan2k@hotmail.com
Subject: Re: Questions On Market & Product Research
Hi Tom
Sorry it took a while for me to answer the questions.
1. How important is market and product research business?
very important, you need yo know what your selling will sell.
2. How do you do your research into these areas?
Research is done by asking clients what they’d like. Trialing new products and displaying them at exhibitions and seeking feedback.
3. What difference would it make to your business if you were to not do any research into these areas?
If no research was completed then products that I would offer wouldn’t sell as well as other products could, ultimately affecting cash flow and the eventual survival of the business could be put into jeapardy.
Knowing what customers want and providing that is key to any business.
Anything else you need let me know.
Dan
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Non ICT
Audience – An Introduction by Roy Stafford
A great piece of educational material that is usually used for classroom activities. Plenty of information based around audiences and how to research into them and market the correct audience for your productions.
ICT
http://marketingdonut.co.uk/marketing/market-research/product-research
http://www.morebusiness.com/running_your_business/management/Market-Research.brc
http://www.wisegeek.com/what-is-market-research.htm
These sites all gave small bites of information that I could include use in my essay. It gave me a wider view on market research which isn’t just media related so I could compare with the general knowledge I already have from working in businesses of the las 4 -5 years.
